The global home decoration industry is currently undergoing a transformative shift, driven by post-pandemic lifestyle changes and a heightened focus on the "sanctuary" concept of home living. As consumers globally spend more time in their personal spaces, the demand for multifunctional, sustainable, and aesthetically pleasing home furnishings has surged.
From the minimalist Scandinavian designs favored in Europe to the pragmatic, high-durability requirements of the North American market, manufacturers are now tasked with balancing design innovation with supply chain resilience. As leading Wholesale Homedecoration Suppliers, we observe that the modern procurement landscape is no longer just about volume—it is about the integrity of the supply chain, the speed of product iteration, and compliance with international standards such as FSC, BSCI, and SEDEX.
China continues to lead the global manufacturing sector for home décor, not merely due to cost efficiencies, but because of a highly integrated industrial ecosystem. Our expertise in Hangzhou, China, allows us to tap into a specialized network of craftsmen and automated production lines. Whether it is wood-based small furniture, textile storage solutions, or decorative metalwork, Chinese factories provide the agility needed for OEM/ODM projects that Western retailers demand.
Established in 2018, Hangzhou Jiayu Import and Export Co., Ltd. is a trading company specializing in the design, development and selling of household, home decoration, small furniture and home textile products. The founder of company, Eddy Hou, has been engaged in this field for nearly 18 years and has accumulated a wealth of experience in dealing with foreign trade affairs.
As a new-established company, through years of hard work, we have served dozens of customers from all over the world. Benefited from a good relationship with domestic manufacturers, we have developed a steady supply chain with various of materials like wood, metal, rattan, fabric, ceramics, etc. Most of our manufacturers have passed the corresponding factory audit, for example, BSCI, FSC. SEDEX, and are qualified with operating orders from EU and North American countries. We are aiming to link our customers and manufactures to achieve long-term cooperation. Together we follow the road to sustainability, relaxing and vibrant.
Hangzhou Jiayu Import and Export Co., Ltd. serves as a bridge between innovation and execution. We are a foreign trade enterprise specializing in the design, development and sales of indoor home furnishings, furniture and textile products, with our business covering major countries and regions in Europe, the Americas and Australia.
Our products not only embody the fashionable and eco-friendly features favored by the European market, but also boast the practical and durable characteristics preferred by the North American market. We have established a full-process quality control system, and our products have passed a number of compliance certifications in Europe and the United States. We have also built a full-channel marketing network integrating offline wholesale, online e-commerce and designer channels. Adhering to the business philosophy of “Quality-Oriented, Integrity & Win-Win”, we provide high-quality home solutions for overseas clients.
With a fantastic team dedicated to customer service, manufacturer control, quality management, and innovative development, we are witnessing a rapid growth of company scale and business turnover for last few years. Our creative teams are happy to work together with same passion and vision, always focusing on customer’s demand.
Our commitment to building a good relationship with the environment and our society that puts in more than it takes out. We are focusing our efforts in the areas that making our styles in a smarter way - with better materials, more sustainable design and less waste and packing. Audited manufacturers, Eco-Friendly materials, this is we stand together with customer to create a solid foundation on social responsibility.
Jiayu
